...

字节司龄礼盒包装设计

Date: SEP,2023

Creative Director: WuYu

Designer: BoBo、BaoBao、ZaoZao

Motion Designer: ChuanZe、XiaoWan

Photography: XiaoXiao、ZiJuan

在奇迹魔YOUNG的主题下,此次礼盒设计的呈现遇到最大的难题是:如何与人们传统印象里的“魔法”作出区分。大家传统印象里的魔法是非常复古与金光闪闪的;例如提到魔法就会想到“哈利波特”。所以在整体的视觉上我们在思考:如何做出更新更有趣的“魔法”? 1/字体设计方面:我们分别对每个周年数字、主题字与礼盒名称的字体进行了设计。贴合魔法主题,轻魔法感且具备趣味性。 2/图形设计方面:我们分别根据木、火、水、土进行了图形的设计;为了更贴合主题,增加魔法感,我们对图形描边处理增加了一些粗糙感的毛边效果,增加眼睛让它有一点怪诞趣味和灵动的感觉,来达到另类的魔法感。 3/ 包装玩法方面:结合不同周年的相关预算,策划了最为贴切的盒形与玩法。我们认为礼盒最重要的部分在于体验,从第一眼看见到开箱到体验产品的这个过程,产品有品质但感受也十分重要,所以我们希望字节跳动各个阶段的员工收到「奇迹魔YOUNG」的礼盒能够给带来不同的惊喜。
Under the theme of Miracle Magic YOUNG, the biggest challenge in the design of this gift box is how to distinguish it from the “magic” in people’s traditional impression. The magic in people’s traditional impression is very retro and golden; for example, when magic is mentioned, “Harry Potter” will come to mind. So in terms of the overall visual, we are thinking: how to make a newer and more interesting “magic”? 1/Font design: We designed the fonts of each anniversary number, theme word and gift box name respectively. Fit the magic theme, light magic and interesting. 2/Graphic design: We designed the graphics according to wood, fire, water and earth respectively; in order to fit the theme better and increase the sense of magic, we added some rough edge effects to the graphic stroke processing, and added eyes to make it a little weird and smart, to achieve an alternative sense of magic. 3/Packaging gameplay: Combined with the relevant budgets of different anniversaries, the most appropriate box shape and gameplay were planned. We believe that the most important part of the gift box is the experience, from the first sight to the unboxing to the experience of the product. Product quality is important but the feeling is also very important, so we hope that employees at all stages of ByteDance will receive different surprises when they receive the “Miracle Magic YOUNG” gift box.