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饮品品牌设计

Creative Director: WuYu

Designer: BoBo、DengDeng

Motion Designer: ChuanZe、XiaoXue

Photography: ZiJuan、XiaoXiao

我们此次进行了饮品行业的全案设计。整个项目从前期的品牌命名到品牌的策划与设计,再到整个项目的落地与拍摄,我们进行了为期三个月的工作。 小围蓝始创于2023年「兔」年,在饮品市场竞争激烈的大环境下,品牌以健康新鲜奶饮为主,产品主要采用纯正的鲜奶和新鲜水果为核心原料无其他添加;保证口味口感的同时,让顾客喝得放心。小围蓝将传递温暖有爱的核心理念,把每一位顾客的健康永远放在第一位,致力于实现鲜奶饮品的年轻化,以及持续探索健康饮品的更多可能!
This time, we thought about the design concept from the brand name. The brand was founded in 2023 Year of the Rabbit, so we take the rabbit as the basic image of the whole brand, with a certain commemorative sig- nificance. The image is inspired by the two founders of the brand, who live together, start a business and help each other. A blue scarf connects the two closely, which is also what we want to express.