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咖啡品牌设计

Date: SEP,2023

Creative Director: WuYu、HE

Designer: HE、DengDeng

Photography: XianXian、DengDeng

理性的浪漫主义是“白日梦想家”所追求的,这是一种人文情怀的主题,我们将更手写、手工的复古质感植入品牌基因中,将其在众多同类品牌中脱颖而出,这是一份大胆的挑战与尝试,我们从品牌形象的塑造初期,将传统的手工印刷、手写字型等注入平面设计之中,首先打破现代工业的塑料感,“祛工厂化”的品牌质感是更适合“白日梦想家”的,这是一种更淳朴、自然的表达方式,这样的内容呈现也会系统化的用于产品包装中,以此来一致体现“品味,我的品味”。
The rational romanticism pursued by the ‘Daydreamer’ is a theme of human sentiment. We infuse a more handwritten, handcrafted retro sensibility into the brand DNA, allowing it to stand out among numerous similar brands. This represents a bold challenge and experiment. From the early stages of shaping the brand image, we incorporate traditional manual printing and handwritten fonts into graphic design, breaking away from the plasticity of modern industry. The ‘deindustrialized’ brand texture is more suitable for the ‘Daydreamer.’ It represents a more rustic, natural mode of expression. This type of content presentation will also be systematically integrated into product packaging, consistently reflecting the notion of ‘Taste, my taste.