Client: 多酪铺 意面系列包装设计
Date: SEP,2022
Creative Director: WuYu
Art Director: XiaoWan
Designer: XiaoWan
Motion Designer: ChuanZe
Photography: XiaoWan
多酪铺是一家生产即食类、即烹类产品的食品品牌。倡导“在家就可以享受餐厅美味”的品牌理念。此次我们的设计委托为四款不同口味的意面包装设计，我们在前期调研了大多数的同行业品牌和产品，在包装设计呈现上，市场同质化比较严重，产品本身也没有太大的差距，所以在这个包装系列里我们思考的最多的就是如何做出属于「多酪铺」自己的包装设计语言。我们最终以意面常用餐具叉子为载体，意面环绕的构图方式，并配合独特的画风完成了此次的包装设计。
Cheese Station is a food brand that produces ready-to-eat and ready-to-cook products. It advocates the brand concept of "you can enjoy the deliciousness of restaurants at home". We researched most of the brands and products in the same industry, and in terms of packaging design presentation, the market is rather homogeneous, and there is not much difference between the products themselves. We finally used the fork as the carrier of the tableware commonly used for pasta, and the composition of pasta surrounded by a unique painting style to complete the packaging desig
