Client: 舔毛 宠物食品用品包装系列设计
Date: SEP,2022
Creative Director: WuYu
Art Director: WuYu / BaoBao
Designer: BaoBao
Motion Designer: ChuanZe
Photography: Xiaoxue
LICKPAW舔毛是年轻具有活力的宠物食品品牌。我们在设计舔毛系列包装的过程中，需要一个能够贯穿整个系列的视觉识别，且具有一定的差异化，能让消费者快速识别并且感受到品牌的特征。年轻、活力、趣味是我们这个系列包装想要传达给消费者的感受。在此次的包装设计语言里，我们采用了不规则的“碎片化”式设计，并把每一款不同产品属性都设计了形象趣味的图形，统一了猫猫舔的形象动作与版式布局，让整个包装系列形成系统化的设计。
LICKPAW is a young and dynamic pet food brand. In the process of designing the packaging of the licking series, we need a visual identity that can run through the entire series and have a certain degree of differentiation, so that consumers can quickly recognize and feel the characteristics of the brand. Youth, vitality and fun are the feelings we want to convey to consumers in this series of packaging. In the packaging design language this time, we adopted an irregular "fragmented" design, and designed images and interesting graphics for each different product attribute, unifying the image action and layout of the cat licking, Let the whole packaging series form a systematic design
